MEST1 Section B: essay plan

Our Ill Manors case study is designed to equip us with examples and media debates to take on the MEST1 Section B essay.
1) How long have you got to write? (45 minutes)
2) How much should you write? (5-6 well developed sections/paragraphs plus intro and conclusion)
3) What do you NEED to cover? (Three media platforms; three films)
4) What gets you the top marks? (ANSWERING THE QUESTION and CRITICAL AUTONOMY!)

Example question: blog task

Consider how imaginative techniques are used by media products from your cross-media study to attract and maintain audiences. Support your answer with reference to a range of examples from three media platforms. [32 marks]

Write up a detailed plan with examples from your Ill Manors case study on your blog.
This should include all three media platforms and at least FIVE paragraphs.

Introduction

Use the keywords from the questions and introduce case studies - Ill Manors, A Field In England, 71, The British FIlm industry and your independent case study: Paddington.

Section 1 

E-media platform - Ill Manors 

Tag London introduction, summarise the campaign. Address its originality and 

use of UGC, traditional and new forms of media. 

Section 2
Broadcast - Ill manors: trailer and music video.
narrative structure, Todorov - doesn't follow film's story.
Music video has political context, synergy, actors used - personal identity/pleasure of recognition.

Section 3
Broadcast/E-media- Tedx lecture, imaginative, contextualises the film and characters, motivation.
Different audience - middle class 'Gurdian reader, social change, politics.

Section 4
Print- branding. How it was constructed to be congruent with the genre of Ill Manors.
How the brand is constructed: mise-en-scene, consistent font, colour scheme etc.