Mens Heath interview:
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
This article attracts Drew's older, more traditional audience who follow him for his political stance as well as his younger, music based fans. This is because the article discusses weight, an important issue to a young age group. However, his appearance in the article is incongruous to his typical presentation. Here, he appears more formal, wearing a suit. This suggests perhaps he is trying to attract an older audience as well as a younger audience. In terms of psychographics, it is most likely that aspirers or mainstreamers will read this. This is because these psychographic groups, according to Young and Rubicam take pride in their appearance and finding ways to maintain it.2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)
What audience pleasures does the article offer?
It is clear that the primary appeal of this article is how it provides several ways in which readers can improve their physical health - specifically losing weight. Also, fans are provided with an article that serves as an update or a source of information on Ben Drew.
3) What codes/conventions of print interviews can you find in the article?
We are shown typical uses of layout such as subheadings and headings as well as links to social media. Along with this, we can see adverts and images with captions, again common in print articles.
4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
In this article, we can see an instance of Todorov's equilibrium has been utilised in the narrative of the article. We eventually are brand to a positive conclusion, ending on his newly gained confidence. Also, more effective is the content. We as readers as shown several methods in with we can gain self achievement. This in its self is a huge contribution to keeping the reader engaged.
5) What synergy can you find between this text and the broadcast examples we have studied so far?
In this media text, we can see fear links between the film 'iLL Manors' and Ben Drew's commitment. This is because we see several images of him directing, suggesting his perseverance.
NME Magazine interview:
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
This article utilises images of both Drew dressed in a formal clothing as well as in his trademark, under dressed presentation. This suggests the article is targeting his older, more politically aware audience as well as his younger, more loyal fans. We can also see use of profanity within the article, heightening the idea that perhaps this article was targeting Drew's primary audience, the younger fans. Also, it is more likely that the magazine is targeting a younger fanbase who are most likely male due to the dark undertones apparent in this article. In terms of psychographics, it is most likely that explorers are likely to read this kind of content as it challenges our dominant ideologies.
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)
What audience pleasures does the article offer?
This article creates a rapport between readers and the interviewee as they are given insight into his life such as his childhood experiences. Moreover, readers are able to relate and feel as though they have been given a voice vicariously through Plan B. This is apparent because Drew advocates creativity,criticisng he government for cutting art funds.
3) What codes/conventions of print interviews can you find in the article?
In this article, there are clear links to social media platforms which is a very generic and typical element apparent on most print interviews. Also, the use of images to anchor the article and draw readers in is another typical trait we see in print interviews.
4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
his article ensures the narrative is enticing through keeping it witty. This encourages readers to continue reading because they are being entertained by the content. Also, because of our hardwired, natural human drive to have know about other people's lives, we thrive off of drama, essentially enjoying it.
5) What synergy can you find between this text and the broadcast examples we have studied so far?
This clearly links to Ben Drew's beliefs and values. We can see a direct link to the Tedx lecture wherein he discussed similar beliefs. Also, this has a strong allusion to the music video of Ill Manors because the also has a strong underlying political context.
Guardian Interview:
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
Readers of The Guardian tend to be more middle class, conservative and politically aware. Also, the average reader of The Guardian is 44 years old.
2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory)
What audience pleasures does the article offer?
This print article explores the process behind filming 'iLL Manors.' It provides readers with an exclusive look into behind the scenes of the film. Moreover, there is an element of personal identification. This is because he discusses his upbringing which was rough and therefore many individuals could relate to this.
3) What codes/conventions of print interviews can you find in the article?
This article again includes social media links. This appears o be a very important and typical aspect of media texts based online. Also, key images as well as there captions and advertisements. The use of titles and taglines are yet another key convention.
4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
Similar to the article from Men's Health, this article utilises Todorov's equilibrium theory. This is because it concludes on a newly formed equilibrium - a promising future.
5) What synergy can you find between this text and the broadcast examples we have studied so far?
Synergy is most apparent through Drew's reference to how he feels that his work isn't big enough to impact enough people. He discusses this very issue in his Tedx lecture. Moreover, in the DVD extras, he talks about editing which links to how this article also includes information about the issues faced in the process of 'iLL Manors.'
Daily Mail review of Ill Manors:
1) Identify the target audience (demographics/psychographics) for this magazine. How is that particular audience attracted?
Contrasting to the other article, this piece of works attracts an entirely different audience. Instead, this draws attention to those opposed to Ben Drew and 'iLL Manors.' It is most likely to attract an older, more traditional audience (resigners) who condemn modern values.2) Does the article do more than just entertain? How? (Think of Uses and Gratifications theory) What audience pleasures does the article offer?
This article offers those who dislike Drew or his work a means of vicariously voicing their opinions on it.This links to personal identification. Also, it provides a counter argument for the film which may be useful for critics as it can help them see the film more objectively if they see both sides of the argument. Finally, you could argue that fans are presented with an article that is opposed to the film, providing them with contradictory content to challenge their views of the film. Those who thrive off of challenges would enjoy this.
Most obviously, the social media links. Also, the comment section as well as the key images. The heading also draws readers in explaining why it is a convention of print interview.
4) How is narrative used to tell a story in each interview? Clue: what is it that keeps the reader interested in the article to the very end?
Most notably, the article uses the narrative as a way of engaging readers to continue reading on until the vey end so that they know exactly why the writer dislikes the film.
5) What synergy can you find between this text and the broadcast examples we have studied so far?
There is a lack of synergy apparent here but we could argue that the fact that they used screens directly from the film creates synergy.
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