Audience Pleasures

1) Which do you think is the most appealing and why? Try to use some of our audience theory in your answer.
Personally, the 'Coming Home for Christmas | Heathrow Airport' advert resonated with me. I found it most appealing because it struck both personal relationships and identity. This is because it built up in a way so that it would emotionally impact me when the characters were revealed as being grandparents who their grandchildren were excited to see. Also, it reflected upon  personal identity because I was able to see myself reflected in the grandchildren's reaction to their grandparents coming home for Christmas.

2) Are there any audience pleasures that two or more of the adverts have in common? Choose two examples to illustrate your point. 
Yes, this is demonstrated well through the use of family pleasures in the M&S and Sainsbury's advert. This specific audience pleasure is useful because it often is associated with heartfelt bonds, happiness and pleasure. This represents both the companies well in terms of their brand values.

3) Choose a different advert and identify the target audience for the advert. Answer in terms of demography and psychography. What tells you this?
In the very advert we can see that this advert is likely to be targeted predominantly at women. This is evident as we can see that the focus of the advert is a female character. Moreover, we can see the use of feminine colours such as pink.

4) Why do you think Christmas adverts, in particular, often use emotive language and narratives to appeal to a wide audience?

This use of emotive language is often used because they are trying to create an impression of warmth and compassion. This appeals to a wide audience because it can be categorised as Happy Families according to dyers lines of appeal.

5) Choose an advert with a narrative and, just for fun, apply one of our narrative theories to it. Why does a narrative have a place in an advert? 
For this, I have chosen the ALDI advert. The narrative falls under several categories in dyers lines of appeal such as: happy families, Dreams and Fantasy, Comedy and Humour and childhood.