Ill Manors print: branding

What are the key conventions that help you identify the print text (e.g. title, central image, review quotes etc.)?

This poster includes several key conventions. To begin, this example of branding includes a selection of quotes from notable critics. This is also called a review. This could convince us to give a film we're uncertain about a chance. Below these reviews, we are presented with the casting details, stating their names. This is another key invention as it enables viewers of the media text to be drawn to the film if they happen to see an actor they are a fan of on the poster. To elaborate on the actors names being used, it is typical for the advertising team to ensure the most well known actor is placed first or made most apparent. This transpires in this media text as the actor with the largest established fan base, is arguably the central image of the poster and his name is placed first. However, the idea of a central image is blurred slightly in this poster as there is no specific image that we are drawn to. This breaks convention but perhaps works well in this case because the film's main theme is the intertwining of events, there is no single route, they are all connected. The title is another typical convention of film branding. It acts as a focal point considering its large and eye catching nature. This helps viewers to remember the film's name. Finally, another key convention is to include the names of any other people involved in the filming process, especially if they have a large fanbase. This could explain why both Plan B and Ben Drew have been used. Plan B has a very large fan base and so it attracts his fans to the poster.

This example of branding uses several techniques to achieve a good reflection of the gritty, urban film. Firstly, the mise-en-scene plays a huge part in achieving this, we can see that some of the actors/characters hold a certain demeanour suggesting anger or misery. This establishes the film as consisting of unhappy, tragic content, which is correct. The mise-en-scene also includes council estate flats in the background. This helps contribute to the film's urban setting. Moreover, the font is a reoccurring 'logo' that is effectively distinctive, enables a shorthand way of communicating to viewers what the poster is about. This clever choice of typography has been intentionally designed to resemble tower blocks. This also helps establish the genre of the film. Finally, we can argue that the colour scheme makes ironic use of the colour orange. Considering orange symbolises happiness and joy, the use of it against a neutral colour scheme(predominantly grey), demonstrates the nature of the film. Often happiness is in our grasp yet a single turn of events overshadows it and takes it out of reach.

The synergy present in the poster is through the use of Plan B's name. It links directly to his video music 'Ill manors.'

This media text, promoting Ill manors, includes several key conventions and codes. For instance, there are several reviews from notable critics carefully selected. This enables viewers to be convinced to give the film a chance because of the positive reviews. Also, another key convention placed at the top of the image a tagline. It is short yet witty and summarises some of the themes that transpire in the film. As well as this, Riz Ahmed acts as the main image or focal point of the poster, drawing viewers into the poster because of his large fan base. Another example of making use fanbases of actors or people involved in filming, is the utilisation of Plan B's name. He is extremely well known in the music industry and therefore could easily attract his fans to watch the film simply because they are made aware that it is his work. Additionally, we can see a BBFC age classification in the bottom right, another typical convention. We can also see the use of social media in this print work.

Again, we can see the clever choice of typography that has been intentionally designed to resemble tower blocks. This also helps establish the genre of the film; it is prominent in almost all the advertising for 'iLL manors.' Furthermore, we can argue that the use of mise-en-scene establishes the gritty theme by using pathetic fallacy to create an ominous feeling in viewers. This is bouldered by the tower blocks curving in slightly. This create an eerie feeling as it alludes to the idea of the tower blocks trapping and consuming people who inhabit them. The colour scheme is also quite dull which heightens this point. Finally, the use of props makes it evident that Ill manors is dark, gritty and violent.

The synergy in this poster is through the use of social media. We can see they have included their Facebook page and twitter handle. This creates synergy because social media such as Twitter and Facebook create a platform where fans are able to discuss the film, generating hype for it. 

This poster includes several key conventions. For example, this example of branding for 'iLL Manors,' uses the actor with the largest established fan base, as the central image of the poster. The title is another typical convention of film branding. It acts as another focal point considering its large and eye catching nature. This helps viewers to remember the film's name. Additionally, we can see a BBFC age classification in the bottom right, another typical convention. We can also see the use of social media in this print work. This links to synergy. Moreover, a key convention that is apparent in this print work but not the other two is the use of the 'coming soon' date. Furthermore, the use of a tagline or slogan is made use of here. It is short yet witty and summarises some of the themes that transpire in the film. 

This poster utilise vastly contrasting colours which links to the first example of branding i analysed. The use of a contrasting colour scheme could be argued to make ironic use of the bright, cheerful colour yellow. Considering yellow holds connotation of happiness and joy, the use of it against black and white, demonstrates the nature of the film. Often happiness is in our grasp yet a single turn of events overshadows it and takes it out of reach. The mise-en-scene also includes council estate flats in the background. This reflects on the gritty, urban nature of the film. Also, the illustrations in this print work are associated with the 'iLL manors' brand as often they utilise this type of graphic design, especially in the music video. This also links to synergy.The synergy in this poster is through the use of social media. We can see they have included their Facebook page and twitter handle. This creates synergy because social media such as Twitter and Facebook create a platform where fans are able to discuss the film, generating hype for it.