Ill Manors: e-media questions

Ill Manors Facebook page

1.How many 'likes' has the Ill Manors film page had? 

A total of 29,685 page likes.

2.What is the top of the page promoting?

The top of the page has implemented a promotional image of the DVD's main image with the imperative clauses 'OWN IT NOW' followed by several platforms where they can purchase the film. This is an effective method to continue advertising the film despite its golden age being over. This is because it shows viewers of the Facebook page that the film is still available for purchase on any platform ad at any time they wish to buy it.

3.Choose five of the posts on the page's wall, screen-grab them and explain how they appeal to the Ill Manor's target audience.

This post would appeal strongly to a very broad audience. This is primarily because it features one of Britain's most well acknowledged annual events. By making the intentional choice of having the Brit Awards logo as the main anchoring point of the post, it draws in a large audience easily. In addition, this appeals to the fans of Ben Drew as both a singer/song-writer and a film director because someone they idolise has been nominated for an award which gives them a sense of pride. This leads to these fans wanting to find out the outcome of the nomination and therefore keeping up to date with the status of the award and who it will eventually win it.

This post does appeal to the target audience very well.  Firstly, the song used is predominantly aimed at the youth, this is evident from the themes that transpires in the music video. It voices the opinions of the youth and speaks for the people involved in the riots. This post is also good for promotional reasons. This is because of the strong sense of synergy apparent in the video (using characters from the film to act in the video and using some similar themes.)

This next post differs slightly from the other posts as it does not directly promote Ill Manors. However, this post still largely fits the target audience. It has a very strong appeal to the audience because it is aimed at people interested in film, specifically young filmmakers. This is evident because the criteria states you must be aged 16-19. Due to the support Plan B has provided the youth, they are likely to have liked this Facebook page so this post would be accessible to them. Also, the fanbase of 'Ill Manors' is the same as this target audience and therefore Drew can ensure a significant amount of people who see this are interested in film and young. This post also appeals to the youth because it provides them with a new, exciting opportunity that may intrigue them. Finally, we could argue that fans of Drew are fans because they look up to him and want to achieve a similar status of fame. This post suggests that those who enrol could have the opportunity to be like their idol.

This post appeals very well to the target audience. I believe this because not only does it provide the fans with a chance of winning their very own copy of the film but also provides a means of celebrating the 15 year anniversary of the company that enabled Ill Manors to become what it is. 

This Facebook post appeals to the target audience because fans of Ben Drew as both a singer/song-writer, someone they idolise, has been nominated for an award which gives them a sense of pride. This leads to these fans wanting to find out the outcome of the nomination and therefore keeping up to date with the status of the award and who it will eventually win it. Moreover, his performance at the Roundhouse intrigues fans as they are most likely to live in London. 







4.Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.

This creates synergy because Plan B created this song himself about the film, instantly promoting it. Also, the characters used in the music video are playing the same roles as they did in the film, contributing to the sense of synergy. Additionally, by asking if it is 'your anthem of the year,' it makes fans think about what they actually think about the song. This may encourage them to rewatch it or intrigues those who still haven't seen it to watch it.

This effectively promotes the film by advertising the film as available on several different platforms available for purchase. This suggests to readers of the post that they can buy the film in a multiple of different ways and that it is accessible to them at any time. Synergy is created here because it makes a direct reference to the film via the Facebook page.

This Facebook post appeals to the target audience because fans of Ben Drew as both a singer/song-writer, someone they idolise, has been nominated for an award which gives them a sense of pride. This leads to these fans wanting to find out the outcome of the nomination and therefore keeping up to date with the status of the award and who it will eventually win it. Synergy is created here by promoting Ben Drew, the director of Ill Manors, through a magazine/newspaper article.






5.Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).

This post gives the fans of Ill Manors a chance of winning their very own copy of the film whilst providing a means of celebrating the 15 year anniversary of the company that enabled Ill Manors to become what it is. 

Here, we are presented with an image of Ed Skrein. However the representation of him vastly contrasts with his image in Ill Manors as a drug dealer.  This other side of him that we are presented with sparks interest in fans, evoking reactions in the comments. Moreover, the caption of this post ass fans to recall memorable lines that Skrein said whist acting in Ill Manors. This encourages fans to remember the film and discuss it within the comments.

This next post differs slightly from the other posts as it does not directly promote Ill Manors. This post is aimed at people interested in film, specifically young filmmakers. This is evident because the criteria states you must be aged 16-19. We could argue that fans of Drew are fans because they look up to him and want to achieve a similar status of fame. This post suggests that those who enrol could have the opportunity to be like their idol.











6.Find three examples of the Facebook page cross-promoting the soundtrack or DVD release.





This post promotes the DVD release by making use of imperative clauses as well as listing all the platforms the DVD is available on, reinforcing its strong accessibility. Moreover, by using the image that is on the DVD, it creates synergy because that image is pervasive on all platforms promoting the DVD.

This post promotes the soundtrack because Drew has won an award for it. This suggests it is worthy of winning awards and therefore must be a good soundtrack. This encourages viewers of this post to give the soundtrack a chance.

This post promotes the film by proving the links to the many ways in which an individual could purchase it.











7.Find the Twitter graffiti campaign link on the Facebook wall and screen-grab it

8.How did the institution use the Facebook page to promote the film's release in May/June 2012?
The institution used the facebook page to promote the films release in 2012 in a collection of ways. Firstly, by continuously posting the release dates, they drilled it in fans heads to ensure there was a lot of hype built u for the day of release. They also used strong imperative clauses such as "don't miss it!" which makes the audience more likely to want to watch it because they feel as if they are a part of a community. Moreover, by providing consistent, reliable updates on the status of awards the cast/crew were receiving, they gave fans a sense of pride whilst encouraging people who haven't seen the film that because it is award worthy, they should give the film a chance. The Facebook page also consisted of vast amounts of synergy in order to promote the film. They often posted links to the music video, where to buy the soundtrack etc. This vicariously promoted the film. Finally, by providing several platforms on which purchase for the film was available, they encouraged people to buy it because people feel like the film is accessible on every platform at any time.

Ill Manors Twitter feed

1.How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?
The twitter feed uses several method to promote the film. Most significantly, it utilises hashtags in order for the audience to engage with he age and each other. Likewise,  we can see that the twitter page ensures that its icon displays a typical, common image associated with the Ill manors brand. This could also be argued as an example of synergy as this specific image is apparent on all platforms that promote Ill Manors. Furthermore, we ca see the twitter page tweets content alluding to the film which in itself promotes it.

2.What hashtags are used on the Ill Manors Twitter feed?
#iLLMANORS, #MustBuy, #Support,  #bestfilmof2012

3.Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.
 Nick Sagar, featuring in the film, uses several hashtags and reminds viewers that is available for purchase.

 Riz Ahmed at the time of the release of the film, already had somewhat of an established fanbase. His say towards the film helped contribute to the influx of people watching the film greatly. He provides a link to the Facebook page and promotes it by repeating how it is 'out NOW'.

Josh Franceschi is an English singer and songwriter with an established fanbase and by using humour, he creates an image of the film using crude British colloquialisms. This in turn creates a gritty, urban feel to the film which encourages his fans to watch if they are interested in these types of films.



4.How has the Ill Manors Twitter feed used pictures to help promote the film?
The Ill Manors twitter feed has includes several photo which have effectively promoted the film. We are pressed with several photos behind the scenes whilst they were filming, shots at events such as meet ups. This is successful at promoting the film because they are few that they are building a rapport with the crew/cast. By creating this personal relationship, the film creates a community of loyal fans. 

5.Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.
They utilise slang and demotic language that appeals largely to the target audience. Moreover, by presenting the campaign as a way in which fans can voice their opinions publicly, they are essentially rewarding them. This is appealing to the audience because it provides them with an exciting opportunity.

6.How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.

YouTube - planbuk channel

1.How was the planbuk YouTube channel used to promote the Ill Manors film?
The YouTube channel 'PlanBUK' was and is used to promote the film because it posts content solely related to Plan B which in turn promotes his creation - Ill Manors. We can see that the channel has many videos, mostly music Ben Drew has produced and other videos affiliated with Ill Manors, the film. By uploading videos to YouTube in order to promote the film, it appeals to the a very broad audience because of the uprising popularity of Youtube as a social platform.  

2.Scroll back to find the three Ill Manors teaser videos. When were these released? How did they help promote Ill Manors? What was the target audience for these teaser videos? Suggest why the videos were only 10 seconds or shorter.
These teaser videos helped promote the film greatly as they provided some insight into the film without giving away too much. These videos were released on the 5th, 6th and 12th of may in 2012. These dates were intentionally used because they were shortly before the films release in order to generate hype. The reason they were so short and snippy was perhaps to ensure that viewers were fully engaged and didn't lose interest.

3.Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.
This YouTube channel has content that links to the original music video for 'Ill Manors,' this is because the channel posts music that Drew has created. 

4.What links to other social networking sites can you find on the planbuk channel homepage?
On his homepage we can see that he has several links to social media. For instance, we can see the link for his album on iTunes and links to Twitter, soundcloud and Facebook. 

Ill Manors e-media: Tag London campaign

1) Summarise the Ill Manors Tag London campaign in 100 of your own words.
The Ill Manors Tag London campaign was a innovative project designed to promote the film using a combination of social media, art and the capital city - London. This combination of new and traditional media helped to carry this project out successfully, promoting the film hugely. Fans were prompted to tweet the hashtag #illmanors through the social media platform 'twitter.' They were asked to conjure tweets voicing their opinions on the current state of the UK which alludes to themes pervasive in the film. Then, these tweets were recreated by a graffiti artist and projected onto some of London's landmarks.

2) How does the Ill Manors Tag London campaign help to promote Plan B, the soundtrack and the film?

This campaign was extremely effective at promoting the film, soundtrack and the mastermind behind the works, Plan B. It was so efficient and successful because of the interesting combination of new and traditional media which helped broaden the followers of the campaign. This is because the film is engaging with a variety of people including those who may not use new, digital media and prefer traditional forms of it. The clever decision to project the graffiti onto well acknowledged landmarks in the capital city of London contributed to promotion. Considering the densely populated area and tourist hotspot that London is, it attracted a vast amount of people by intriguing them into 'iLL Manors.' Moreover, the use of digital media such as twitter, which was a huge component in this campaign.  This is due to the fact that a very high percentage of people across the world have access to social media, many implementing it in their daily lives. This means a very large population can gain access and  knowledge about the campaign which in turn encouraged them to watch the film.

3) What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?

Most jarringly, several of the tweets resembled the TEDX talk Ben Drew carried out. For instance, "#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB." This tweet strongly alludes to Drew's ideologies and beliefs about youth in our society. He often discusses how he feels that children are 'put down' because of their misfortune of being born into a dysfunctional family who have distorted their views on their own future. Moreover, many of the tweets selected were chosen intentionally because they utilise lyrics from the music video. For example, "#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB." By using tweets like these, it also creates synergy through the campaign to the music video. Moreover, the coverage of this campaign is a YouTube video. Within this video, we can see it has been edited in sections so that it also includes clips from the music video and the audio is also from the music video, again promoting it and creating synergy. The fact that this music video makes use of actors/characters from the film also creates synergy back to the film itself.

4) Why might user-generated campaigns like this be more successful than traditional media campaigns? Offer three different reasons UGC-driven campaigns are popular with media institutions.

This campaign is a prime example of why user generated campaigns can (in some cases) be far more successful than traditional campaigns. Firstly, we can see that this kind of movement enabled the fans and a broad audience a chance to engage and immerse themselves into this project. In other words, it encouraged interactivity. Another reason it may be so popular is because the people involved are either vicariously rewarded or physically rewarded. We can see that in this campaign , fans were rewarded by having their tweets projected for everyone to see. Those who didn't get their tweets selected were still rewarded vicariously because they feel like they are in a community and part of the movement. This point alludes to the idea of user generated campaigns creating a community, something desirable. This makes these campaigns more successful because people like the idea of unity and being a part of something. It could also be argued that some fans of the film may be fans because they have been isolated or alienated by their society and this film tackles with themes as such. Therefore, by creating a campaign that creates a community, it specifically targets what they want.

5) Choose FIVE of the tweets above and for each one write what target audience the tweet could appeal to (demographics/psychographics) and then link the tweet to one other media text you have studied as part of the Ill Manors case study (TEDx lecture, music video etc.) Justify your link for each tweet using examples from the film/promotional material.

#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN
This tweet links directly to the lyrics used in the music video and voices the opinion the youth have towards society.

PLAN B'S #ILLMANORS MOVEMENT IS SICK, GET INVOLVED
This was tweeted by an infulential celebrity and is direct. It grabs viewers and encourages them to watch the film.

#ILLMANORS #IGNORINGTHEPROBLEM DOES NOT SOLVE IT? #INSPIREKIDS DON'T PUT THEM DOWN? #SOCIALCHANGECOMESTHROUGHACTION NOT INACTION? @4PLANB
This links to Plan B's ideologies and reinforces the idea of the youth needing a helping hand.
ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS
This is not only a valid point but also is thought provoking. As well as this, it helps viewers realise the themes that Ill Manors consists of.

#ILLMANORS INCLUSION NOT EXCLUSION.
This helps present the themes that transpire in the film.

Ill Manors: Broadcast platform concluded

1) What does this tell us about Plan B's intentions in making the film?
Plan B's intentions when making the film was to challenge the dominant ideology of the youth. He wanted to subvert these ideologies and does this effectively in his film by focusing on troubled groups in society such as those labelled as 'chavs' or 'crackheads.' He does this as a means of demonstrating the grim reality and upbringing these people have endured, this is evident from his utilisation of reversing time e.g going back into particular character's lives from when they were adolescents. By doing this, he enables the audience to see how 'crackheads' emerge and how substance abuse was one of their only means of escapism. Most people perceive the youth as negative; they thrive on crime and violence. However, in Ill Manors we are presented with a film filled with the youth being violent but they are given justification and reasoning behind why they do what they do. This suggests Plan b wanted to provide outsiders with a look into why the youth make the decisions they make. He is attempting to demonstrate that no person is solely evil or virtuous, we are all two dimensional. He simply wanted to represent the harsh and brutal reality of the lifestyle that the youth are forced to adapt to, perfectly captured by his use of realistic locations and graphic scenes within his film.

2) What do we learn about the production process for Ill Manors?
The production was a long process that was obstructed in many ways, yet Plan B and his filming team managed to overcome them. His casting process was one that he discusses a lot. He talks about how he inexperienced actors who lived the lives he was trying to portray which would not only help heighten the realism of the film but also provide these children with a chance. He explicitly says he did not want thespians and instead found a school in Stratford that were welcoming and fully endorsed Ben Drew's idea. He found actors from this school he wanted and also used some more experienced such as Riz Ahmed. This clever choice of using a combination of qualified and unqualified actors enabled realism to transpire throughout the film yet allow it to still come of as polished and well-acted. Moreover, before this, in the clip he talks about the short-film he had filmed before 'iLL Manors.' This film was initially based on a 20 page script that he was told to minimise to 5 pages. This resulted to Plan B deciding he was unable to do this and have the narrative free flowing and instead decided to make it a rap. This helped his skills as a director flourish and ultimately contributed to the dazzling cinematography and excellent writing skills that transpire in 'iLL Manors.' Moreover, to elaborate on the obstructions he faced when filming 'ill Manors,' the cast and crew were searched by the police on many occasions. As Ben Drew decided to film at real locations e.g crack dens, inevitability the police arrived with their suspicions. Also, another story that Plan B discusses is when they were filming and a gang approached them demanding that they had to leave because the gang 'owned' that particular area. Another gang confronted this gang and said it was okay for them to film. These run-ins with the police and potentially dangerous gangs are some example of the difficult process Ben Drew went through to finalise 'iLL Manors.' 

3) What can you tell about the possible target audience from this short documentary?
This film appears to have been made for the youth to relate to the content. It was targeted initially at those who felt like outcasts or as if they had been alienated from their society. These people are likely to be working class and their designation in terms of psychographic groups, may be reformers or strugglers. This content sits well with this type of audience because they are able to fully understand the content and feel like they have vicariously been given a voice in the media.  It is also arguable that plan B's intentions link to the possibility of there being another target audience. This could either be the older generation who are misinformed and ignorant about the youth and deluded by the moral panic apparent in the media or upper class people who adopt a left wing stance and want to be exposed to an alternative view on life. It could be target at an AB1 demographic as Plan B intends to educate those who are ignorant about the youth. Considering the power that the film holds, it could easily help alter the way in which a person perceives the youth and decisions they make. Therefore, we could argue this film does provide an educational aspect to it. As well as this, perhaps this kind of audience may use this type of content as a form of escapism. This film provides an a very gritty, dark life that may be perceived as 'exciting' to be immersed in and therefore it serves as a form of entertainment.

4) Does the film successfully do what director Ben Drew (Plan B) set out to achieve? Explain your answer with reference to both the film and the 'making of' documentary.

I think that this film does fulfil his intentions; it provides insight into the darker side of London. Personally, I feel that 'iLL Manors' does successfully portray the reality that many young people face. Plan B's careful decisions such as the real life locations, the combination of inexperienced and experienced actors and his choice of intertwining his music into the film were all efficient methods of bouldering the perception of the youth he was trying to create. Ultimately, it permitted one audience to relate to the content and feel that they had been given a voice, it allowed another a form of education and enlightenment whilst providing all viewers audience pleasures (escapism - entertainment.) Therefore, it can be deemed as successfully achieving what Plan B wanted.

1) What is SBTV? Research the channel and explain how it became successful.

Identify the target audience for this interview (demographics/psychographics) and say why.

SBTV is a multi-faceted company founded in 2006 by a teenager called Jamal Edwards. It is run by a team of young people. It focuses on urban music, posting content on their youtube channel/website of unprofessional footage or "street-shot" freestyle rap and music videos. The teen initially worked alone and was able to singlehandedly generate enough attention to the company so it could grow rapidly. The company expanded to lifestyle interviews, event reports and more. Eventually, this company was rightfully recognised by a production team of ten people who helped develop the company into a more successful, prospering corporation. Since then, several popular artists have starred on the show including Ed Sheeran, The Wanted, Pixie Lott etc. The target audience of this company are primarily teenagers with a preference for grime music. The targeted group would most likely fall in th but the age range of 14 - 25 years and predominately be male (80% male, 20% female.) In terms of the demographics, the targeted audience of this company would be in the C/D/E bracket as the company prefer to help amateur artists who have yet to be discovered. The psychographics would be mainstreamers or strugglers. This is because the target audience are either wanting to keep up to date and know about upcoming artists or because the viewers themselves are trying to achieve something similar but struggling.

2) What is the audience appeal for an interview like this? How does the opening of the clip emphasise this appeal?

This clip opens with a narrative that vastly contrasts with the conventional openings of most interviews. Perhaps this is what makes it so appealing. By drawing in people with the unusual, unconventional opening, it sparks curiosity within viewers. The opening consists of the interviewer pretending to break into the building, this sits well with the target audience as it alludes to breaking rules and being adventurous. Considering a large part of the audience are the youth, who tend to admire deviance, this is instantly intriguing to them. Moreover, this interview is quite causal and does not feel like an interview at all. The interviewer and interviewee have a rapport that is so strong, it feels lie we are watching two friends talking. In addition, it includes vast amount of humour, colloquialism and swearing which appeals well to the youth. As Plan b once said, it 'hooks' them in, Also, the interview is quite simple and lacks dialogue all together, making it easy to focus on and avoiding viewers getting bored.

3) How is Plan B (the brand) represented in this text?

Plan B is represented in two different yet conflicting ways. The first, as the people he is targeting. This is made apparent through his language, clothes and behaviour. He is seen swearing, banging his fist and overall as an impolite person. This is a negative image yet entirely contradicts the other representation we see of him;  perhaps this reflects on how we often let an unfavourable exterior overshadow the affirmative elements of an individual. The other image he is presented as is someone who is extremely hard-working. This is made clear through his willingness to work continuously which he explicitly says in his video ('working like a dog'.)

1) What is SOHK.TV? 

According to the Youtube channel it  'is an alternative online film school. With an online resource of in-depth interviews, we bring you insights, inspirations and creative processes from the auteurs of our time.' Another source, the website (http://www.sohk.tv) is an online channel for film fanatics. They publish content such as exclusive interviews, creative insights and they are crammed with inspiration for others to be influenced and hopefully help contribute to finalise their own for or even inspire the initial creation of it.

2) Why is Ill Manors a good fit to promote on SOHK.TV?

I feel that 'iLL Manors' is a good fit for SOHK.TV because the film itself is conventional is a variety of ways. This makes it fit well because SOHK.TV seems to be a channel that handles more low-budget, unconventional content such as Ben Drew's film. SOHK.TV could interview Ben Drew or other members of the cast/crew whilst including some clips for the film. This would help promote the film as viewers would be intrigued and loyal fans of SOHK.TV could be encouraged to watch the film. 

3) What kind of audience would subscribe to SOHK.TV? Is it a different audience to the main target audience for Ill Manors? Why might this benefit Ben Drew and the institutions behind Ill Manors?

From their Youtube channel, the people most likely to subscribe are middle class white people who want to be educated and want to be exposed to content that will do that. These people are more likely to be more open-minded and accepting, with a left wing stance.

1) What is the history of the Jonathan Ross show? What channels has it appeared on? Why has Jonathan Ross been a controversial media figure in the past?

The Jonathan Ross Show is a British talk show that first aired on ITV on 3 September 2011. It is presented by Johnathon Ross, now a controversial figure, because of his content. 

2) Identify the target audience for this interview (demographics/psychographics) and say why.

The target audience for this show is likely the middle class, white males in the age range of 25- 35. It could be aimed at mainstreamers who watch the show to keep updated with current affairs.

3) What is the audience appeal for a programme like the Jonathan Ross show?

The audience appeal is likely to be a source of entertainment as well as escapism. this is because the sows provides regular people areas of escape from their own lives. 

4) How is Plan B (the brand) represented in this text?

Plan B's clothing and language has changed significantly. He is not swearing or wearing his regular outfit. Here, he appears far more middle-class and intelligent. 

RADIO 1

1) How popular is BBC Radio 1? Find average listening figures for the station. How has the BBC Radio 1 audience declined over recent years? Why might this have happened?

The BBC's radio listening figures have been declining because of an increase other streaming services. 

2) Who is the target audience for BBC Radio 1?

The target audience is primarily is 15-29 year olds and it should also provide some programming for younger teenagers, but the mean age of a viewer of this show in 2008 was 33. In terms of their demographics, they are far more likely to be ABC1 or upper/middle class as people tend to only listen to the radio in the car.

3) How does Plan B promote Ill Manors in this interview?

He promotes 'iLL Manors' throughout this radio interview. He mentions it from the onset and throughout even when not directly or explicitly asked about it, he still alludes to the film. He also discusses his excellent cast and crew, addressing just how much he values them. Also, he repeats the release date of the actual film several times in the interview. This not only generates hype for the film, but is also essential for attracting a large audience to the opening night of a film release. By Ben Drew repeating it, he grabs the audience's attention and ensures they remember the date. Moreover, he mentions his music video and the complications behind trying to get the sample for his song from a German artist. By making reference to the music video, he is also promoting the actual film because of the synergy apparent in the music video to the film.

4) What representation of Plan B can we find in this interview?

Plan B is represented in a far more formal way in this interview. He sounds quite passionate, strong willed and very dedicated to his work. This is apparent through what he says about the editing and filming process of Ill Manors. He talks about how he has been editing continuously and was the mind behind all the potent music, originality and dazzling cinematography. He is also presented as a skilful director because of this. His abilities in the role of a director has flourished since filming ill manors too, he talks about how much he has learnt from the process. This also makes him appear as an individual who learns from his mistakes, bettering himself through them.