Ill Manors broadcast: music video analysis

Media Forms
How is it typical of a music video? 
(Use this PowerPoint on the key conventions of music videos to help you)
This music video combines both conventional and unconventional aspects of music videos. However, I feel that this music video is predominantly typical. Firstly, we can see the video is three minute and fifty seconds, a conventional length most music videos take. Also, we can see the employment of fast paced editing and quick cuts, another convention of music videos. At certain points in the music video the editing is so quickly paced it could be argued to be montage style edit. This is simply combining many images/shots to create an overall impression and subsequently a meaning. In other terms, to create symbolism, another typical convention of music videos. Moreover, the use of intertexutality is utilised in that we can see several clips of news footage e.g rioters and political clips. This is a strong convention and we can further argue that the political theme throughout the music video is also another convention of this rap, grime genre. In other words, the thematic is conventional of this genre of music. It is rap music and we can see several shots that allude to this genre e.g "street" images.

To continue, the actual narrative presented in the music video is very clear. It is also conventional as it is an example of a conceptual music video; a music video that is based around a theme or story. Viewers can quickly identify the narrative links to the London riots that took place in 2011. This is perhaps most apparent through the footage directly taken from news or the lyrics that explicitly mention the word 'riot' and say that 'London's burning.' The thematic revolves around the political uprising of the youth at that time. This is made even more conventional through the use os reoccurring motifs in the video that symbolise uproar such as fire, weapons, destruction etc. Moreover, the singer/song writer acts as a starring character in the video. This is conventional in that the performance aspect of the music video includes the artist.

It is also conventional in that the visuals match the lyrics well. Here, we can apply Goodwins theory. He believed in 8 concepts, several we can apply to this music video. Firstly, links between visuals/music and lyrics which are evident in the music video. Next, genre characteristics. Again, this is apparent in the video e.g through the clothing as it represents the genre of music well. Also, the main artist is smoking, highlighting the side of this genre of music. Additionally, the video appears to be visually pleasing and has a specific aesthetic appearance, which is conventional of music videos.

However, we can argue that this video is unconventional in that it employs animation as a part of illustrating their political rage. Often, we are unlikely to see this specific kind of animation in music films. Although, again we can argue that utilising several digital effects is another convention, and ultimately this music video is still entirely conventional despite this cartoon effect they have made use of. Another aspect that we could argue to be unconventional is the narrative's lack of resolution. According to theorist Todorov, we begin with equilibrium which is interrupted and transcends into disequilibrium which eventually gets restored at descends into new equilibrium. However, this video entirely dismisses this and lacks any resolution.

Media Representations
How does it represent the London riots/rioters?

There are several representations within this video. Firstly, we can see Ben Drew reinforcing a negative and dominant representing of the rioters. There are shots demonstrating their reckless attitudes and indifference to fear they illicit in others. For instance, when he makes reference to 'shanking' and old woman. This is heightened by making use of real life footage as it emphasises the negative stereotypes of the violent rioters. Here, we can apply Dyer's theory of stereotyping. he believed that stereotypes are simply reducing a complex group to a few key characteristics which get applied to everyone n the group. This works well because once viewers watch this, they feel that everyone is council estates follows similar behaviour. He also sated that those who are less powerful are the ones who get stereotyped most which applies here perfectly. Another theory that can be applied is the hypodermic syringe model. The hypodermic syringe model is a theory of media effect on audience. The term is used to describe interaction between the media and the public. It states we are easily affected by the information we see through though media and it is 'injected' into us. This applies because after seeing this video, viewers may feel that the video has in a way affected their views. However, an alternate reading that younger viewers may take from their portrayal is that these rioters are heroic in a sense as they are giving them a voice and standing up against the political restrictions that oppress them. They could perceive their violence as their attempt at getting their voices heard instead of just causing harm to others. 

Another group this music video focuses on is the police. We are presented with a negative representation of them. The reading is alternate as often we see the police in a positive, heroic light rather than being inhumane. There are several instances of the police being unnecessarily violent e.g the police man striking an individual who is not doing anything. Also politicians are represented in this as corrupt, greedy and ultimately causing havoc but only for those with less power i.e those in council estates. Here, we can apply Perkins theory of stereotyping. She believed that in fact stereotypes are not always directed at those who are less powerful e.g politicians and police are negatively stereotyped yet they have power.Her theory also stated that stereotypes are not always negative which could be applied to the dominant reading of police shown in the music video. There are some scenes where they appear to be trying to protect others from the violence the youth are causing. 

Media Audiences
What audience pleasures does the music video offer?
To begin, this video does provide several forms of audiences pleasures. Most evidently, the music videos has an aesthetic feel to it. This fits into the use and gratifications theory as it suggests aesthetic enjoyment as a way of filling time. Moreover, there is strong use of violence within the music video. The Uses and Gratifications Model suggests the consumption of violent images can be helpful and instead we act out their violent impulses through the consumption of media violence and the audience’s inclination towards violence is therefore sublimated, and they are less likely to commit violent acts. This was also said by Kubrick who believed we vicariously release our pent up aggression through the consumption of violence in the media rather than in real life. Therefore, by viewing the music video and all the violent behaviour it contains, we are vicariously releasing up pent up emotions and avoiding expressing it physically. 

Another key pleasure that this music video offers is entertainment for the audience. With the use of the upbeat music combined with the aesthetic and graphic factors, the audience are entertained throughout the music video. According to Blumler & Katz's Uses and Gratifications theory, they stated that we often use media to find a form of escapism. This fits into the sub category they devised that was called 'diversion.' This music video enables viewers to seek this efficiently because it provides entertainment in the music and graphic and aesthetic features.

Media Institutions
How does the music video help to promote the film of the same name?
This music video helps promote the film in several ways. Most effectively, in my opinion was the use of synergy This is done by using the cast in the actual music video. This promotes the film because we are shown actors who are well known and have an established fan base e.g Riz Ahmed. This helps encourage fans of the individual actors to see the film. Also, the director of the film features in the film which ensures his fanbase are aware of his force in the production and direction of the film. The director, Ben Drew, also known as Plan B, is well known in the music industry and subsequently attracts many of his fans to watch his film.

Moreover, we could argue that the music video making use of social media links towards the end helps promote the film through social platforms such as Instagram, Twitter, Facebook etc. This helps the film get more exposure because it is reaching a larger group of people. 

Ill Manors soundtrack research task

The Ill manors soundtrack was recorded at The Sanctuary in London and Edge Recording Studio in Alderley Edge, Cheshire. It was released on the 23rd of July in 2012 via Atlantic Records. The record label for the soundtrack was Warner Bros. It was distributed by revolver entertainment. There were several producers including Al Shux, Eric Appapoulay, David McEwan, 16bit, Labrinth and Saul Milton. However, the album was predominantly produced by Ben Drew aka Plan B. The genre of this album was primarily Hip hop, grime and rape. In an interview, Drew stated, "You could call it bassline, soul, with a bit of hip hop." The album itself contained several tracks including ill manors, I am the narrator, Drug Dealing, Playing with Fire, Deepest Shame, Pity the Plight, Lost My Way, The Runaway, Great Day For Murder, Live Once and Falling Down. In terms of its reviews, ill manors received general acclaim from music critics, attaining an average score of 83 out of 100, based on reviews from professional critics on the review website Metacritic. The Guardian, The Observer, AllMusic and MusicOMH all rated the album 4/5 stars and the telegraph awarded it 5/5 stars. The album was also nominated for the 2012 Mercury Prize and  peaked at No. 6 on the UK Singles Chart in April 2012. 

Ill Manors trailer analysis

1) What are the typical codes and conventions of film trailers - what information is usually provided?

Although all trailers are different, or have evolved over the years, they tend to adhere to an established set of ideas. Firstly, film production logos which are usually presented in the first part of the trailer. This is an intentional choice as it benefits the production company because it helps construct their reputation so fans of their content may choose to watch other work that they have produced, subsequently attracting viewers. Next, is the Film Title which is in almost every trailer. It enables the audience to known which film it is. Typically, it is presented at the end of the trailer rather than the beginning because you are more likely to remember it. The title itself, the physical design is important. The font and colours provide good indicators of the genre of a film. For instance, a light hearted film would tend to use bright colours and soft, friendly fonts, whereas a horror would use darker colours or sharp fonts with shadows e.g true blood. A BBFC Age Certification is another common convention of British trailers. Their classification is shown towards the end of a film trailer. Another convention, perhaps apparent in more recent, evolved trailers, is using social Media. This includes adding accounts to follow, hashtags or instructions to 'like' their Facebook page. This encourages the audience to find out more about the film. It can also help spread the word and gain hype for the film by people 'tweeting' about it. Character Introductions are another important feature of film trailers. This is an vital convention as it enables the audience get pleasure from films by identifying or relating to the characters, by their similarities, for example if there is a young female character who plays a prominent role in the film, people from the target audience who are young and or female connect to the character and are more likely to watch the it. Also, if the characters happen to be famous, they must have an established fan base which benefits the film as well as broadening the audience because it encourages fans of the actors/actresses to be attracted to the film. Music and Voice overs Music are also important. To continue, there will be name captions, these can be actor's names, director's names or producer's names. This is important because an audience can see a director or producer which they are either fans of, or weren't. Release date is essential for attracting a large audience to the opening night of a film release. The release date is usually shown at the end of the trailer, like the film title, so that the trailer grabs the audience's attention then gives them the information they need to go see it. Moreover, they often select quotes from notable critics. This is also called a review. This could convince us to give a film we're uncertain about a chance. In terms of narrative, we can apply Todorov's theory of equilibrium. This is apparent in more light hearted films such as romance. The trailer begins with equilibrium which transcends into disequilibrium until it is reinstated and descends into new equilibrium.

2. How are trailers usually distributed?
A trailer, also known as a preview, acts an an advertisement for a film.They tend not to last long and although it is specified that they are for films, recently trailers have been adapted as a promotional tools for a broader range of media such as TV shows, video games, books, series, concerts etc. Usually, these trailers are distributed by the same studios that produced the films e.g Warner Bros. distributes Harry Potter films, but also it's trailers. The majority of these film trailers gets posted on online platforms such as YouTube.

3.How does the Ill Manors trailer use film trailer conventions?

The trailer begins with an employment of non-diegetic music and a black screen. Gradually white, sans serif font emerges onto this black screen, juxtaposing with the dark background. From the onset, we can quickly see that this trailer conforms to the typical convention of using a tagline. To continue, once the text has faded, we are presented with a shot of a hand knocking at a door. The use of this action provides enigma codes, another convention of trailers. The intentional choice of using an enigma code at the beginning helps draw the audiences attention to the trailer and encourage them to watch it. The trailer uses an almost montage style of editing which contributes to the enigma codes about the narrative thus, making viewers desperate to watch. Therefore, we are able to apply Barthe's theory of enigma codes here. Another narrative code constructed by Barthe's are action codes. These are also heavily employed within this trailer e.g the shot of a gun or a knock at the door. In addition, we can see the employment of reviews used within the trailer. Again, this is another vital convention of trailers as it provides a sense of the film being promising. Individuals who may be unsure about the film, will perhaps give it a chance because of these reviews. Also, to elaborate on the use of music, it gradually increases in terms of speed and volume until it transcends into voiceovers. The intensity of the music increases along with the editing. We can see quick cuts and fast movement. This employment of quickly paced music and editing enables the audience to feel thrilled and excited about the film. It also establishes the genre, a drama, thriller and crime film. Moreover, the use of a voiceover, (by Ben Drew) is another effective convention utilised by the trailer. Finally, the trailer ends with presenting the release date. This is an effective method as it will be last thing the audience see. Underneath the release date, we can see links to social media, this promotes the film and helps to attract a young audience. Again, this is all conventional of trailers.

4.Watch the trailer carefully and discuss how it might attract an audience. Firstly, think about who the target audience for Ill Manors might include. Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?

To begin, this trailer undeniably utilises several techniques efficiently in order to attract viewers. Their target audience appears to be 18- 25. This is most apparent through the BBFC rating they are classified under (18+) and the themes which appeal to young adults rather than the older generation. The psychographic group would be C2 and D because the films contains elements that are more relatable to their own experiences. I think this trailer  suggests the film appeals most to strugglers as they seek escape which appears to be a pervasive theme in the film. In terms of gender, I think it is evident from the strong violence and sexual nature of the film that males are also the more targeted gender.

From the onset, the trailer opens with a title. The keeps viewers engaged by the employment of sans serif, white font which juxtaposes with the black background. This hooks viewers to the trailer and establishes the gritty, intense realism of the film. The trailer then uses the tagline that supports the nurture side of the debate. Instantly, this appeals to a large group of people who are seeking rejuvenation and change in their lives. Next, we are shown a man knocking at a door, here we can apply Barthes' theory of narrative codes. He stated that enigma codes are employed in order to evoke feelings of intrigue in viewers. This subsequently led to viewers wanting to relieve their unanswered questions, ultimately encouraging them to watch the film. Throughout the trailer we see use of an almost montage style of editing which contributes to the enigma codes about the narrative thus, making viewers desperate to watch the film. Another narrative code constructed by Barthe's are action codes. These are also heavily employed within this trailer e.g the shot of a gun or a knock at the door. This also helps engage viewers.
In addition, we are presented with several instances of scenes with pull out quotes from reviews. These reviews have positive connotations in regards to the content of the film and helps to attract viewers because it ensures the film is promising and that it will be enjoyable. Any fans of these reviewers may be encouraged to watch their film because of their loyalty and trust in the critic or their organisation. At the end of the trailer, we are presented with a release date. This convention is an effective method as it will be last thing the audience see. Underneath the release date, we can see links to social media, this promotes the film via social platforms and helps to attract a young audience.

In terms of the narrative, the film uses fast paced editing and music. This establishes the genre of the film along with the content within the trailer. By establishing the film as a thriller, drama and crime, it helps appeal to males and explorers who have knowledge and can relate to the hardships of life they may have had experience of. Also, the trailer ensures we can see the director (Ben Drew i.e Plan B) feature in the film. This attracts Plan B's fan base to watch the film. The unique selling point for this movie is the original soundtrack utilised in the film. Plan B has made this choice intentionally as he is aware that this is an effective way of attracting his fan base to watch the film. As well as this, he does the voice over in the trailer to further heighten his presence in the film's making and we are shown his name in the trailer to ensure viewers are fully aware who the director is. The producers have also ensured that we are shown Riz Ahmed, a starring character in the film as he has an established fan base which helps promote the films reputation as a whole.

5.How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?

The genre of the film is represented in a myriad of conventions and other techniques. Most evidently, we can see the use of narrative codes, constructed by Ronald Barthes, employed in the trailer. The use of many action codes e.g through the shot of the gun establishes the film's genre effectively as it suggests it is a thriller. Also, Medhurst's stereotype theory also applies. By using stereotypical characters such as 'chavs', it is made clear to viewers that the film will focus on gritty realism and portraying the reality of estates and urban London. This helps establish the film as drama because we are being shown several types of stereotypes that are explored in depth in the film. Moreover, we are presented with several props that allude to crime e.g guns, drugs and blood. The use of props also helps establish the urban drama genre of the film. We can see specific types of  clothing in the trailer that help to establish this.

In terms of editing, the pace is quite fast and editing in a montage. This helps heighten the genre of thriller and crime because it builds tension and suspense in viewers. The non-diegetic music fits into the genre of grime, contributing to the genre of the film which is quite urban. The music intensifies in terms of pace and volume which also helps establish this. Furthermore, the lighting used is primarily high key in order to accentuate the characters and ensure we are able to see the contents of each shot properly. This helps establish the drama aspect of the film. However, some shots are more dimly shot which has implications of crime.

The cinematography within the trailer appears to be, predominantly, quite shaky. This helps reinforce the realistic feel of the film effectively. Moreover, the use of angles are employed throughout the trailer. For instance, we can see several low angle shots on specific characters to highlight their danger which links to the genre of crime, prominent in the film. Also, the use of high angles establishes specific character's weaknesses and vulnerability, again alluding to drama and crime. 

Ill Manors: film review

    

Ill manors, released in 2012, is a British crime drama film written and directed by Ben Drew, perhaps more widely known as singer-songwriter Plan B. Although shot on a very limited budget, approximately£100,000, it still managed to capture the reality of a gritty, violence infused East London. As well as this, it appears far more refined and costly than its low budget. This could have been because of the outstanding cinematography performed by Gary Shaw, who was rewarded by receiving the ‘Technicolor Award for Best Cinematography.’ Another stunning aspect of the film was the music, all original music from Plan B himself.

This unique, urban crime film revolves around a series of characters, all of which are striving to survive the vicious cycle of violence that inundates them. To begin, arguably, the most prominent character is ‘Aaron’ played by Riz Ahmed. He acts as the main protagonist who shows us inner turmoil and conflict. This is apparent because he constantly appears to be caught between doing the right thing and maintaining his friendships. Aaron’s partner ‘Ed,’ is played by Ed Skrein. From the onset of the film, wherein Ed is put into jail, he appears to be ruthless, dark and unforgiving. He lacks sympathy and remorse, yet by the end of the film Ben Drew manages to evoke immense sympathy from the audience towards him. This is successfully carried out by Drew ensuring the characters were not just two-dimensional, rather that the characters weren't just entirely corrupt or entirely virtuous - instead they expressed a spectrum of character traits, even if subtle. To continue from the most prominent characters, we are also presented with Keith Coggins as ‘Kirby’, Lee Allen as ‘Chris,’ Nick Sagar as ‘Marcel,’ Ryan De La Cruz as ‘Jake,’ Anouska Mond as ‘Michelle’ and Nathalie Press as ‘Katya.’

The film, at first appears to depict their storylines as being completely separate but with use of with small links, they end up intertwining at the end to create one consecutive, connected plot. This is an excellent method of hooking viewers to the plot and it perfectly demonstrates the society depicted in the film. By creating these different yet connected storylines, the film gives draws attention to several perspectives and types of people in British society. It is an incredibly accurate portrayal of that kind of environment and captures it ensuring it maintains its gritty realism. Perhaps the way this was done so successfully was through the fact that it was inspired by real events witnessed by the director and his friends.

On the other hand, there are many negative reviews regarding the film. Tim Robey stated that ‘it is hard-hitting, but in all the worst ways, like being repeatedly thumped by a randomly furious street hawker.’ He claimed that Drew’s storytelling was ‘underpowered' and depended far too much on Riz Ahmed’s ‘natural amiability’ in order to present an antagonist. A critique of this film I felt was that Drew is very hypocritical and it is embodied in his film. The many, many convenient twists of fate stuck out to me. Most jarringly, was the baby being tossed out a window to escape a raging fire and being saved. This expedience left me to consider that Drew is wedged between wanting to believe in hope that individuals can latch onto in attempt to escape their bleak lives and the inevitability of tragedy in crime ridden societies.

Despite the weaknesses, the overall impact of the film overshadowed any critiques I devised. Ultimately, the film is a visually breathtaking and provided an emotionally haunting and potent experience.

January assessment: Learner response

1) Type up your feedback in full in a new blogpost called 'January assessment learner response' 

30=C

WWW: This starts superbly, the first half is A grade with brilliant focus on the question, excellent depth to the responses and good use of media terminology and theory.

EBI: One improvement required is paragraphs! Aim for 3/4 paragraphs per question. You lost your way in q 3/4. Revision, practice and planning will help with this. If it asks about audience appeal, we need to think about audience pleasures.

Read the Mark scheme and Examiners' Report for the Sussex Safer Roads MEST1 exam.

Why does the film appeal to such a wide audience?

This short film manages to appeal to a broad audience in a myriad of ways. To begin, perhaps the most apparent technique was the omission of dialogue. This makes the advert non-language specific and subsequently appeal globally. Instead, the directors have decided to use the characters’ facial expressions, symbols (e.g the bowl smashing) and music to direct the message of the advert. To elaborate on the message of the video, we ca see that it is very simple. This appeals to a large audience because of how direct and hard hitting it is.

We could also argue the use of a family here is also relevant. This makes the advert fit into Dyer’s lines of appeal (family line of appeal.) This heightens the appeal of the advert because audiences prefer watching content with a positive impression. Also, Blumler and Kats’ theory of gratifications also applies here. They suggested that people use the media to fulfil specific gratifications. In this case, it is suggested that this advert classifies under ‘educate.’ This refers to being able to acquire information, knowledge and understanding. Also, it could fit into ‘entertain.’ This is perhaps because stylistically, the video was filmed in a way that made it appear aesthetically pleasing to audiences.

Another aspect of the advert is the final, positive outcome. This helps it appeal to a large audience because it creates a more immense emotional impact. In addition, the use of o age limits, created by using a child, also helps it appeal to a wider audience e.g mothers. Finally, brevity is apparent here. It enables the content to be shared onto more and larger platforms, resulting in an arise of engagement.

The British film industry: institutional context

Read the whole of Factsheet #100 British film industry

1) What is the 'cultural test' to see if a film counts as British?

The Cultural Test is the gateway to accessing the UK film tax relief and is one of the criteria to apply to the BFI film fund. It is a test that is divided into four units.  In order to classify as a British film,  a film must score at least 16 out of a possible 31 points.

Complete the task on the Factsheet, researching the films listed and finding out what they score on the cultural test: Sweeney, Attack The Block, The King's Speech, We Need To Talk About Kevin and Skyfall.

2) What is the main problem for the British film industry?
A big issue that the British film industry faces is having to sacrifice their distribution rights by selling the film to a distribution company. This is because the British film industry has been production led rather than distribution led. This means in order for it to be exhibited, they have to be sold to a distribution company. Once sold, all revenue from cinema screenings, DVD and Blu-ray sales, plus sales to television companies, are lost. Even a highly successful British film is not necessarily making money that will be reinvested in British filmmaking e.g Slumdog Millionaire.
3) What are three of the strengths of the British film industry?

To begin, British films take 5% of world box-office takings, which is an unusually large amount for such a small nation. Also, the outstanding creative skills of practitioners, prevalent in many British films such as the Harry Potter films. Finally, they are notorious for their outstanding facilities. These include studios, companies and so on.

5) What are the two options for the future of the British film industry?

The first option the British filmmakers are given is to rely upon co-productions with American studios. A huge downside however is that much of what makes the film British may be lost. For instance,  regional accents and dialects or themes prominent in births society such as certain aspects of politics. Their second option would include resorting to creating low budget films targeted at a niche, British audiences. However, the limited audience and lower production costs will result in the profits of the film being subsequently lower.  Although the filmmakers will be able to retain what it is that makes British films there is a significant downside.

6) In your opinion, which of these two options would best safeguard the future of the British film industry?

Personally, I feel that the future of the British film industry would be more secure if they relied upon American studio. This is because by working with Americans, they would enable the films created to fit the demands of a wider, broader audience. This will lead to a far larger profit and ultimately result in rejuvenation of the British film industry.

Factsheet: The British film industry

Read the whole of Factsheet #132 British Film

1) Write a one-sentence definition of what makes a film British.

What makes a film British is hard to pinpoint but the criteria states that if a film is made in Britain, if the people making the film are British, if it is it funded from within Britain, if the cast British, if the film’s subject matter is about Britain or British culture, then it is a British film.

2) What is the difference between a Hollywood production context and production context of a British film?

Hollywood films tend to have high budgets, a heavy reliance on celebrities both in the cast and crew and action-packed stories. On the other hand, The British film production context differs vastly. British films can be large budget, high concept films such as Harry Potter or Bond films. However, they can also be character driven, small budgeted films too. The British film production context are that films made within the British production context will in some way reflect British culture, for instance, The King’s Speech.

3) When did the James Bond franchise start?

The 1960s brought about the start of the James Bond franchise

4) In terms of film censorship and graphic content, what began to change in British film in the 1970s and 1980s?

The British film industry in the 1970s was dominated by the subject of censorship that continued into the 1980s. This could have been because of the decline in American investment in British film that did not increase again until the 1990s

5) What groups are often represented in British film? Give examples of films these groups feature in.

British film tends to focus the story or characters being heavily shrouded by British culture. As such, many British films tend to centre on topics and issues that concern British society e.g Issues such as class, politics, social change and education. Many of the representations of different groups within British film focus and change according to these issues, for instance if we take the representation of youth in British films. This can be seen in Stanley Kubrick’s A Clockwork Orange wherein they are presented as violent but misunderstood. Also, there are contemporary representations of youth in films such as Attack the Block that present a more in depth, realistic portrayal of youth that subverts the stereotype of the youth being reckless and violent.

6) What does the Factsheet suggest might be the audience appeal of British film?

These films are appealing to a broad audience. A British audience is likely to be attracted because as with any film made by a country, it targets them more specifically. However, non-British people are also likely to be attracted because of their keen interest in British culture which the films portray. They show many issues in British society such as class, social strife, education and more. This appeals to a large audience because people want to learn about Britain.

Index

1) Media consumption audit
2) Language and Genre: Reading an image - advert analyses
3) Institution: major media institution research, presentation and feedback/LR
4) Institution: brand values
5) Narrative: narrative theory YouTube clip analysis
6) Genre: Factsheet questions and Chandler genre analysis task
7) Audience: psychographics
8) Audience: audience theory blog tasks/questions
9) Audience: Effects theory - factsheet and questions
10) Audience Pleasures: The battle of the Christmas adverts
11) Representation: clip analysis - dominant and alternative representations
12) Representation theory: 500 word analysis on blog
13) Representation: Photoshop collages - dominant and alternative representations
14) Ideology: BBC QT analysis and binary opposition
15) Ideology: Media Magazine reading and notes